ABCs of Client Communications
Your gift of communication as an energy medicine healer may likely be the strongest form of communication that you offer. You send messages through your touch and energy, and while your receptive clients know this, not all clients are as tuned into the essence of you as a healer. You need to augment your ability as a natural healer by drawing upon more traditional ways of communication. As a practitioner and business owner, you need to take you innate source of communication a step further by drawing upon mainstream methods to sustain and promote your business as well as interface with clients. By applying traditional forms of communication, you maintain a connection and information flow. Your efforts pay off as they facilitate your building strong relationships with clients, associates, suppliers and other parties. You forge strong ties which can give you a competitive edge over other practitioners.
There are numerous components to effective communications. However, if you are short on time, there are three key elements of communication that you shouldn’t overlook. Call them the ABC’s of effective communication. Stick to these key components, and you’ll keep your clients and contacts informed and connected:
You wouldn’t be an energy healer if you weren’t authentic. It is the desire for authenticity that led you onto this path. Make sure you interject your authentic self into all your communication channels. Identify the words that best describe you and project your beliefs into your communications. Whether it’s words you use in a conversation or embed in your marketing material, describe yourself or your business with the same wording. This way, your clients will always associate you with the descriptors you use.
Make your authenticity the foundation of your brand. The work you perform as an energy healer is the product of your authenticity. Package that to form the basis of your brand. How do you want others to perceive you? Identify the words and images which communicate your gift as an energy healer and the format of your energy healing. Stick to these words and images so you are associated with the kind of messages that reflect you.
Consistency is the key to creating your brand and portraying your authentic self. If you want to be remembered and associated for your work and you as a healer, then focus on a consistent message and image. While you might think people will tune out if they always hear the same things from you, this is not the case. Actually, it takes numerous exposures to a message before people can repeat what they heard and saw. Once you are associated with a specific message, consistency can give people comfort that what you say is a part of who you are.
You have many communication channels to broadcast your authentic self and brand; yet, not all channels are the same. They “talk” to different demographics and the frequency of outgoing messages depends on the channel category. You will want to do your homework with considering the channels best suit your needs. Another thing to consider is managing the consistency of your messages. If you can’t hop on your smartphone every day to update Twitter or Instagram, then these platforms might not be ideal for you. The same can be said for Facebook and LinkedIn. Consider how frequently you can send out your messages and commit yourself to it. When people see outdated and old posts, they might conclude a practice is outdated or behind in standards. Your website is a great platform to communicate your message, and you can add a blog which doesn’t have the same constraints as a social media platform.
Once you’ve identified the communication channels that work for you and you have your key messages, you have to maintain your platforms and flow of information If you like to plan things out, then create a calendar of activities so you can stay on top of your social networks.
Along with consistent timing of your communications, reserve time to assess all your communications annually. Has anything changed that you need to update…a new modality….new staff? You won’t want to miss out on updating old information. Also, this will be a good time to assess whether your communication channels are meeting your needs or is there another channel that would be an appropriate outlet for you?
Try not to think of your outbound communications efforts as a chore. If you do, this will come through. Instead, take this as an opportunity to share your voice and self-expression. Ultimately, your gift benefits others so think of your communications as a chance for more people to learn about you!